It was too hot to work outside much, so I stayed close to my computer and consumed alot of training and research. I have a stack of paper that I printed for notes about four inches tall and this does not include the many pages that I saved online.
I was looking at how to set up a website that would generate additional traffic and the best way to generate and track the traffic.
The first thing that I looked at was OptimizePress. OptimizePress is the new way to create high converting landing pages, sales pages and membership portals. One of the ways to attract new customers and maintain them over a time period is to have a membership site. One of the challenges of having the membership site is how to get members. Optimize Press takes care of that by creating landing pages and sales pages. I haven’t purchased the product yet, but did do alot of research. If I was to purchase, I would probably choose the $297. version for one year. Seems reasonable to me.
The next product that I researched was Lead Pages. According to their website, LeadPages™ Software is the world’s easiest landing page generator. It’s the easiest way to build conversion optimized & mobile responsive landing pages. I really liked everything about LeadPages except the price, $67 a month. You could almost get by with the landing pages in OptimizePress rather than purchase LeadPages. One of the things that I did like about LeadPages was the fact that you can host the lead pages on their server and not add additional processing to your servers. This may prove better in the long run. Still looking at this.
Either one of these feature would require an email program. I have used Mailchimp before and it is free for up to 2000 subscribers, however if you are serious about your business, I would recommend Aweber, especially for the Autoresponder capabilities.
Another system that I checked out was the PowerLeadSystem. This system seems to bring it all together. It is based on the OptimizePress platform in a WordPress environment, includes a lot of templates for landing and capture pages, and integrates with Aweber and has a built in autoresponder system. Still working with this, but I think this is the one that I will be going with.