It was too hot to work outside much, so I stayed close to my computer and consumed alot of training and research. I have a stack of paper that I printed for notes about four inches tall and this does not include the many pages that I saved online.
I was looking at how to set up a website that would generate additional traffic and the best way to generate and track the traffic.
The first thing that I looked at was OptimizePress. OptimizePress is the new way to create high converting landing pages, sales pages and membership portals. One of the ways to attract new customers and maintain them over a time period is to have a membership site. One of the challenges of having the membership site is how to get members. Optimize Press takes care of that by creating landing pages and sales pages. I haven’t purchased the product yet, but did do alot of research. If I was to purchase, I would probably choose the $297. version for one year. Seems reasonable to me.
The next product that I researched was Lead Pages. According to their website, LeadPages™ Software is the world’s easiest landing page generator. It’s the easiest way to build conversion optimized & mobile responsive landing pages. I really liked everything about LeadPages except the price, $67 a month. You could almost get by with the landing pages in OptimizePress rather than purchase LeadPages. One of the things that I did like about LeadPages was the fact that you can host the lead pages on their server and not add additional processing to your servers. This may prove better in the long run. Still looking at this.
Either one of these feature would require an email program. I have used Mailchimp before and it is free for up to 2000 subscribers, however if you are serious about your business, I would recommend Aweber, especially for the Autoresponder capabilities.
Another system that I checked out was the PowerLeadSystem. This system seems to bring it all together. It is based on the OptimizePress platform in a WordPress environment, includes a lot of templates for landing and capture pages, and integrates with Aweber and has a built in autoresponder system. Still working with this, but I think this is the one that I will be going with.
When it comes to getting new business, what do you mean to beg, borrow or buy?
New business leads, where do they come from?
We are talking about how to get new customers through the door. There isn’t much difference between the brick and mortar store and an online store, if you know your audience.
Beg – for new customers – Referrals from current customers. If you provide fantastic customer services, a great value for the amount of money charged, you don’t even have to beg. Your customers will provide the new leads for you. All you have to do is to follow up. This customer is almost always ready to buy. This is almost always free.
Borrow – In your brick and mortar store, think of this as a coop. A group of like minded entrepreneurs together and trade customers. If you are a carpenter, make friends with the air conditioner representative and trade customers referrals. A great way to do business and get new customers. This method is also free, however, you may have to adjust your prices for the market. The customers you get from this method are already in the buying mode.
Buy – sometimes the quickest way to get new customers and also the most expensive. Think of Google ads, Yellow Pages, Facebook Ads, local newspaper, magazine, mail-outs. This is a great way to get your business noticed and get new customers. For the brick and mortar store, you still have to qualify your leads.
Did you retire because you got tired of getting up every morning and really hated your job. Then maybe retirement is the best thing for you.
What are you going to do now?
Travel (did you save enough money to travel in style?)
Give back – work at a food bank or homeless shelter
Plant a vegetable garden – give the vegetables to your friends and family
Where is your passion? What makes you get up in the morning?
Get a job as a greeter? Is that your passion? Do you like to talk to people? This could be the perfect job for you.
Get a job helping the church. The church always needs help. I am amazed at the number of volunteers it takes to run a church. Can you earn $30.00 a day. Didn’t think so.
Part-time job at your old company? No, they don’t use part-timers.
I have heard some people say that retiring was the worst decision they ever made in their life. However, I believe that retirement could be the beginning of the rest of your life. At the age of 66 I am still working a 9 to 5 job because I really enjoy getting up and going to work. I really enjoy interacting with co-workers and help train the younger employees. If I retired from this job, I would have to find something else to do just to stay busy and feel productive.
Make retirement the best decision that you ever make and make it the beginning of the rest of your life.
One of the things you could do is to help other people make the most of their retirement time and have fun at the same time. One of the ways that I am helping people my age (I am 66 and retired) is to help them get money back on all of their purchases. Check it out here.
What is Residual Income and why is it important to you?
Basically residual income is income that you earn when you are not working as opposed to active income. Active income is earnings based on you being actively involved in a profession or 9 to 5 job. When you quit the profession or 9 to 5 job, your income also quits.
Some people think that with residual income is something that will produce money 24X7 and you do not have to put much effort into the business. All you have to do is watch your bank account continue to increase everyday. You will see many advertisements online that try to lure you into the next best thing. A single search on Bing,”How to make a million dollars online” has 31, 400,000 results.
But the residual income that I am talking about is that you have or create a business, put your time and effort into the business (just like diving), and you earn residual income. How many times do you think Isaac went to bed dreaming about that next great dive? We have to do the same thing for our business.
The next time that you are working on your business, think of how you can earn money, after you have closed the doors and go home. Do you sell tires (residual income) after you go home? You do, if someone is talking about your business and the great deal and great customer service they received while they purchased the tires today.