The online Sales Funnel – there is alot of noise about how to set up an online sales funnel, but does it apply to your brick and mortar store? How can I adjust the online funnel to my business? Or do I have to have a different sales funnel for different conditions, for different types of businesses, does the sales funnel only apply to the “store front”.
I say yes and no and as my son (a lawyer) says “it depends”.
The online sales funnel is basically to get someone to notice you (organic or paid search) and then offer them something free so you can start a relationship, and then move them to a customer with a low cost offer that will solve an immediate need and then move them to another higher option and then continue the relationship to help them because a long term customer.
The storefront has the same type of sales funnel. Let’s say that you have a store that sales tires. You get someone to notice you. You put up a sign out front, put some tires out front by the road and as people pass by they may remember you to stop by when they need tires. You can also have paid advertisement in the Yellow Pages (does anyone read those anymore) or take an ad in the local newspaper. When a potential customer stops by, you start a relationship by saying “Good morning”. You offer them a free estimate and review some of the safety features of some tires or show them the tires they are interested in purchasing. During this exchange you should obtain their phone number, email address, and other info you need. You have started a relationship. If they do not purchase that day, you send them an email in a day or so and tell them if they purchase tires in the next 10 days, (or go to Facebook and like your page), or any other offer, you will give them 10% off of their purchase. When they come back the next time, you move them to a higher option, a better grade tire, a set up rims, nitrogen fill. After they purchase the tires, you put them in your email list to follow up on six months for a free tire rotation. Keep them as a long term customer.
It is the basic sales funnel that has been around for years. I think the online community is in essence adopting the Brick and Mortar store sales funnel.
Have you thought about the sales funnel for your business or does it just happen?
How to get your name or your business in front of all of those paying customers?
If Google and Facebook have a method of earning revenue by providing ads to help you find customers, do you think they are going to give it away free? Organic search is free. However, organic search takes alot of work. Recently for the Queen of Peace Haiti Medical Mission Facebook page, I boosted a post to see what would happen. On July 6, I started a post that was boosted that would last for three days. Cost me $20.00. What was the result. On July 6, the post reached 1963 people in a tightly defined audience that I set up. On 6 July, I received 1 new like for the page and on 7 July I received and additional 7 new likes. Was this a result of the boosted post? I think so, however later in the month, on 23 July I made of post of some photos of past team members. This post went to 422 people, did not cost me a dime and the page received 5 new likes.
Does advertising on Facebook help you in getting the word out. I would have to say yes and if you back the posting with some really high quality and steady post, your likes will grow as well.
Later I will boost another post to a completely different audience and let you know the results of the new advertising.
Why should your business have a Facebook page? Mainly that is where your customer are and Facebook is 100% mobile.
If you only have time for one social media platform for your business, make it Facebook.
Create a page for your business, invite your friends to like your page, share the content of your day with your friends, add something of value and you will be on your way.
The above photo was taken from a Facebook post after a tree fell and damaged her house. The homeowner did not know who to call and relied on her Facebook “friends” to help her find someone. Don’t let this happen to your business.
Recently on the Queen of Peace Haiti Medical Mission Facebook page, I added seven photos to a photo album simply because I wanted more photos to use when I was doing a post. An amazing thing happened. Normally, when I do a post, the reach is somewhere between 20 – 40 people. My recent post about Sandcastle of Life, reached 45 people. I also made a post and “boosted” the post for three days at a cost of $19.98 and it reached over 3500 people.
However, the post with the photos reached over 400 people, organically. No advertising, no boosting. Just good honest people reviewing and sharing and most of all commenting on the photo.
Include photos with all of your post and upload photos to your Facebook page that are related to your business.